- Winds of change: corporate strategy, climate change and oil multinationals
- European Management Journal
- Volume | Issue number
- 19 | 5
- Pages (from-to)
- Document type
- Faculty of Economics and Business (FEB)
- Amsterdam Business School Research Institute (ABS-RI)
Behind pessimistic expectations regarding the future of an international climate treaty, substantial changes can be observed in company positions. Multinationals in the oil and car industries are increasingly moving toward support for the Kyoto Protocol, and take measures to address climate change. This article analyses developments in the oil industry over the past few years, observing considerable shifts in corporate climate strategies. It compares British Petroleum, Royal Dutch Shell, Texaco and ExxonMobil, of which currently only the latter strongly opposes a climate treaty. BP and Shell have moved decisively toward supporting emission reductions and investing in renewable energy, while Texaco has begun to move in a similar direction. Divergent behaviour can be explained in terms of company-specific factors, particularly corporate histories of profitability and location, market assessments, degrees of centralisation and the presence of climate scientists. Ongoing stakeholder pressures, which focus on ?first-mover? BP, are evaluated.
If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library, or send a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible.