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Author
A. van Knippenberg
A. Dijksterhuis
W. Koomen
D.A. Stapel
T. Postmes
R. Spears
Year
1998
Title
Seeing one thing and doing another: Contrast effects in automatic behavior.
Journal
Journal of Personality and Social Psychology
Volume | Issue number
75 | 4
Pages (from-to)
862-871
Document type
Article
Faculty
Faculty of Social and Behavioural Sciences (FMG)
Institute
Psychology Research Institute (PsyRes)
Abstract
Research on automatic behavior demonstrates the ability of stereotypes to elicit stereotype-consistent behavior. Social judgment research proposes that whereas traits and stereotypes elicit assimilation, priming of exemplars can elicit judgmental contrast by evoking social comparisons. This research extends these findings by showing that priming exemplars can elicit behavioral contrast by evoking a social comparison. In Study 1, priming professor or supermodel stereotypes led, respectively, to more and fewer correct answers on a knowledge test (behavioral assimilation), but priming exemplars of these categories led to the reverse pattern (behavioral contrast). In Study 2, participants walked away faster after being primed with an elderly exemplar. In Study 3, the proposition that contrast effects reflect comparisons of the self with the exemplar was supported.
URL
go to publisher's site
Language
Undefined/Unknown
Permalink
http://hdl.handle.net/11245/1.418724

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