In Digital Methods, Richard Rogers proposes a methodological outlook for social and cultural scholarly research on the Web
that seeks to move Internet research beyond the study of online culture. It is not a toolkit for Internet research, or operating
instructions for a software package; it deals with broader questions. How can we study social media to learn something about
society rather than about social media use? How can hyperlinks reveal not just the value of a Web site but the politics of
association? Rogers proposes repurposing Web-native techniques for research into cultural change and societal conditions.
We can learn to reapply such "methods of the medium" as crawling and crowd sourcing, PageRank and similar algorithms, tag
clouds and other visualizations; we can learn how they handle hits, likes, tags, date stamps, and other Web-native objects.
By "thinking along" with devices and the objects they handle, digital research methods can follow the evolving methods of
the medium. Rogers uses this new methodological outlook to examine the findings of inquiries into 9/11 search results, the
recognition of climate change skeptics by climate-change-related Web sites, the events surrounding the Srebrenica massacre
according to Dutch, Serbian, Bosnian, and Croatian Wikipedias, presidential candidates' social media "friends," and the censorship
of the Iranian Web. With Digital Methods, Rogers introduces a new vision and method for Internet research and at the same
time applies them to the Web's objects of study, from tiny particles (hyperlinks) to large masses (social media).