- Consumed by consumer culture? Advertising’s impact on children’s materialism and life satisfaction
- Award date
- 6 March 2014
- Number of pages
- Document type
- PhD thesis
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
Do children get consumed by consumer culture? This question occupies the thoughts of many parents, caretakers, and policymakers. Dutch children are annually exposed to approximately 9,500 television advertisements. These advertisements suggest that the good life can be obtained through the goods life. They emphasize the importance of possessions for obtaining happiness and success. Advertising, therefore, is believed to foster materialism and lower life satisfaction.
This dissertation consists of two parts. The aim of the first part is to determine how children’s advertising exposure and materialism can best be measured. The aim of the second part is to investigate the causal relationships between children’s advertising exposure, materialism, and life satisfaction. By doing so, this dissertation tests some of the dominant myths in the societal debate about the ethics concerning child-directed advertising.
- Research conducted at: Universiteit van Amsterdam
If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library, or send a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible.