- Age differences in media multitasking: a diary study
- Journal of broadcasting & electronic media
- Volume | Issue number
- 57 | 3
- Pages (from-to)
- Document type
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
This study provides insight in age differences in the amount of media multitasking and in the media that people combine. Results of a diary study (N = 3,048) among 13- to 65-year-olds reject the popular notion that media multitasking is particularly prevalent among young people. The youngest (13-16 years) and the oldest (50-65 years) age groups did distinguish themselves in terms of media combinations. The youngest group particularly combined music with online activities, whereas the oldest group was unique in combining radio with e-mail or newspapers. A plausible explanation for these age differences in media multitasking are lifespan related and generational differences in media use in general.
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