The online behavioural advertising icon: Two user studies

van Noort, G.; Smit, E.G.; Voorveld, H.A.M.

doi:http://dx.doi.org/10.1007/978-3-658-02365-2_28

Author: G. van Noort
E.G. Smit
H.A.M. Voorveld
Year: 2013
Title: The online behavioural advertising icon: Two user studies
Book title: Advances in advertising research (Vol. IV): The changing roles of advertising
Pages (from-to): 365-378
Publisher: Wiesbaden: Springer Gabler
ISBN: 9783658023645
Document type: Chapter
Faculty: Faculty of Social and Behavioural Sciences (FMG)
Institute: Amsterdam School of Communication Research (ASCoR)
Abstract: New Internet technologies provide the possibility of automated tracking of consumers’ Internet behaviour. Such tracking is used to create user profiles for the purpose of displaying advertisements that fit the interest of these individuals (e.g., Goldfarb and Tucker 2011; McDonald and Cranor 2010). Confident in the success of such targeted ads, businesses invested heavily in online targeted advertising and this spending is expected to increase.
URL: go to publisher's site
Language: English
Note: Gebeurtenis: 11th ICORIA (International Conference on Research in Advertising)
Permalink: http://hdl.handle.net/11245/1.398852

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