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Author
G. van Noort
E.G. Smit
H.A.M. Voorveld
Year
2013
Title
The online behavioural advertising icon: Two user studies
Book title
Advances in advertising research (Vol. IV): The changing roles of advertising
Pages (from-to)
365-378
Publisher
Wiesbaden: Springer Gabler
ISBN
9783658023645
Document type
Chapter
Faculty
Faculty of Social and Behavioural Sciences (FMG)
Institute
Amsterdam School of Communication Research (ASCoR)
Abstract
New Internet technologies provide the possibility of automated tracking of consumers’ Internet behaviour. Such tracking is used to create user profiles for the purpose of displaying advertisements that fit the interest of these individuals (e.g., Goldfarb and Tucker 2011; McDonald and Cranor 2010). Confident in the success of such targeted ads, businesses invested heavily in online targeted advertising and this spending is expected to increase.
URL
go to publisher's site
Language
English
Note
Gebeurtenis: 11th ICORIA (International Conference on Research in Advertising)
Permalink
http://hdl.handle.net/11245/1.398852

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