- Women’s rejection of sexually explicit material: the role of hyperfemininity and processing style
- Conference papers: International Communication Association: annual meeting
- Document type
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
Research has shown that women tend to reject male-centered sexually explicit material (SEM). However, such responses have hardly been explained empirically. Therefore, the present study had two goals: 1) to investigate whether women’s rejection of SEM depends on individual differences in sexual beliefs (i.e., hyperfemininity), and 2) to explain this effect by looking at the way sexual material is processed. In an online experiment among women aged 18-30 (N = 195), both the type of SEM (male- vs. female-centered), and processing style (response- vs. stimulus-focused) were manipulated. In addition, participants were divided into three groups based on their degree of hyperfemininity (low, moderate, high). Results showed that when using stimulus-focused processing (i.e., attending to the characters and situational context of the story), male-centered SEM elicited more rejection (relative to female-centered material), but only among women with low and moderate degrees of hyperfemininity.
- Proceedings title: Paper presented at the annual meeting of the International Communication Association, Hilton Metropole
Hotel, London, England, Jun 17, 2013
Publisher: International Communication Association
Place of publication: Washington, DC
If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library, or send a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible.