Design/methodology/approach - Historical quantitative analysis, focusing in a case study.
Research limitation/implications - The paper finds that the use of history in times of crisis to strengthen the marketing towards clients and staff may lead easily to the usage of singular historical narratives, which count as sin for writing history.
If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library, or send a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible.