- Argumentative functions of visuals: beyond claiming and justifying
- 10th OSSA Conference: Virtues of argumentation
- Book/source title
- Virtues of argumentation: proceedings of the 10th International Conference of the Ontario Society for the Study of Argumentation (OSSA), 22-26 May 2013
- Document type
- Conference contribution
- Faculty of Humanities (FGw)
- Amsterdam School for Cultural Analysis (ASCA)
Up until now, the study of the argumentative role of visuals has been restricted to the formal concept of argument as product, consisting of premises and conclusion. In this paper, I adopt the pragma-dialectical approach to argumentation as a social and discursive activity in order to explore argumentative functions of visuals that go beyond claiming and justifying. To do this I pay attention to the visual form and to the interaction between the verbal and the visual mode in argumentative discourse.
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