C.H. de Vreese
- The framing of politics as strategy and game: a review of concepts, operationalizations and key findings
- Volume | Issue number
- 13 | 2
- Pages (from-to)
- Document type
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
A key concept in research on the media coverage of politics is the game or strategy frame. Contrasted with coverage of politics as issues, the framing of politics as a strategic game is marked by features such as winning and losing as the central concern and a focus on how candidates or parties are doing in opinion polls. The pervasiveness of such framing is, however, disputed since (1) the way in which the frames are conceptualized and operationalized differs significantly; and (2) while some use terms such as ‘game frame’ and ‘strategy frame’ as synonymous, others argue that there is a conceptual difference between them. Against this background, this article reviews research on the media’s framing of politics as a strategic game, what concepts have been used, and how they have been operationalized; and suggests a synthesis and ways of improving conceptual clarity and comparability in research on the media’s use of strategy and/or game frames.
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