- Factors that influence the inclusion of values in political speeches
- Conference papers: International Communication Association: annual meeting
- Document type
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
This paper investigates what factors contribute to the inclusion of values in political speeches. Semi structured interviews were conducted on 13 current and former, full time and part time speechwriters at the United Nations Head Quarters in New York. Applying Schwartz’s concept of Basic Human Values, this study partially supports the expectation that the types of values included depended on whether the audiences were from developed or developing countries. However, the tone of the values was found to differ when the speechwriters wrote for audiences from developed countries compared to developing countries. Beyond these, the socio-demographics of the audiences (e.g., expertise, sex, culture, etc.), the United Nations’ policies, as well as issues of priority to the United Nations for a particular year contributed to the inclusion of values. Finally, our results suggest that there is a possibility for the speechwriters’ personal values to be included in the political speeches.
- Proceedings title: Paper presented at the annual meeting of the International Communication Association, Sheraton Phoenix
Downtown, Phoenix, AZ, May 24, 2012
Publisher: International Communication Association
Place of publication: Washington, DC
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