- Happy go lucky: mood as a moderator of political news framing effects
- Conference papers: International Communication Association: annual meeting
- Document type
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
A growing body of research examines the moderators of political news framing effects. However, so far, moderators have been described as cognitive, with a strong focus on the moderating function of political knowledge. Recently, a number of scholars have suggested that framing effects might also depend on affective variables. However, to date, the role of specific affective variables in moderating framing effects has not been fully determined in political communication research. This study tests mood as one key moderator of political news framing effects on opinion. By means of an experimental survey design (n = 179), we can show that participants in a bad mood are more susceptible to news framing effects than those in a good mood. Implications for framing effects theory and political communication are discussed.
- Proceedings title: Paper presented at the annual meeting of the International Communication Association, Sheraton Phoenix
Downtown, Phoenix, AZ, May 24, 2012
Publisher: International Communication Association
Place of publication: Washington, DC
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