- When good news is bad news: explicating the moderated mediation dynamic behind the reversed mobilization effect
- Journal of Communication
- Volume | Issue number
- 62 | 1
- Pages (from-to)
- Document type
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
This study investigates the mobilizing potential of positive news framing on opponents of a referendum proposal. On the basis of an experiment (N = 470), using bootstrapping as a method to assess conditional indirect effects, mediation analysis showed that positive news framing—endorsing a referendum proposal regarding European Union (EU) integration— was perceived as negative by opponents and mobilized those with higher levels of skepticism toward the EU to turn out and vote because of increased risk perception. This ‘‘reversed mobilization’’ effect was contingent upon existing levels of self-efficacy, yielding evidence for a ‘‘double conditional indirect effect’’ of positive news framing on turnout intention via risk perception which was strongest among those showing greater levels of EU skepticism as well as stronger self-efficacy beliefs.
- go to publisher's site
If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library, or send a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible.