- Being involved in something one should not get involved with: resistance to sexual music videos
- Conference papers: International Communication Association: annual meeting
- Document type
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
Research on sexual music videos has paid little attention to the possibility that viewers can resist the sexual content of music videos and has largely ignored the processes that may explain this resistance. The present study aimed to fill these gaps in the literature. In an experiment with a one-factorial between-subjects design, 44 young women were shown either a music video with sexual content or a music video with neutral content. Subsequently, their reactions to the music video were assessed. Involvement in the sexual music video resulted in increased psychological discomfort, which in turn elicited resistance in the form of negative thoughts and affect towards the music video. Our study suggests that future research on the effects of sexual music videos should pay more attention to resistance processes.
- Preprint title: Being involved in something one should not get involved with: Women’s resistance to sexual music videos.
Proceedings title: Paper presented at the annual meeting of the International Communication Association, Sheraton Phoenix Downtown, Phoenix, AZ, May 24, 2012
Publisher: International Communication Association
Place of publication: Washington, DC
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