Leistungsvergleich und Emotionalität: Die mediale Präsentation von Fußball
Zeitschrift für Semiotik
Number of pages
Faculty of Humanities (FGw)
Amsterdam School for Cultural Analysis (ASCA)
With its plentiful displays of emotions, football participates in many fields of meaning. Television in particular creates
clearly defined images of emotions; their status, however, is ambivalent: They contribute to very specific communications
on sports, at the same time alluding to discourses and meanings that are beyond sports. Thus, emotions in sports are much
more than mere embellishments originating from commercialization. Using examples from the Soccer World Cup 2006, the paper
shows that emotions contribute to a process of semioticizing which facilitates the ‘scientific’ comparison of performances
that constitutes modern sports. Nevertheless, the visualization of emotions also opens this rationalized comparison of performances
to cultural meanings that do not necessarily belong to this rather rational realm. Involving the codes of sports, science,
common sense, and popular culture, the display of emotions intensifies the interconnection of specialist and interdiscursive
modes of knowledge so characteristic for contemporary sports.
thema: Fußball als Leitdiskurs?
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