- The credibility of credibility measures: a meta-analysis in leading communication journals, 1951 to 2011
- 65th World Association for Public Opinion Research (WAPOR) Annual Conference
- Book/source title
- WAPOR Hong Kong 2012: paper presentation
- Lincoln, NE/Hong Kong: World Association for Public Opinion Research/Public Opinion Programme, The University of Hong Kong
- Document type
- Conference contribution
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
The construct of credibility has received more scholarly attention than most other communication variables. In a systematic meta-analysis of leading international communication journals (1951-2011), we examined how source, message, and media credibility are conceptualized and measured. Results suggest that various scales to measure credibility reveal inconsistency in theoretical reflection, lack operational precision, and led to insufficient replication and validation of the credibility construct.
The findings provide a critical examination of 60 years of credibility research in media and communication studies.