- The causal relation between children’s life satisfaction and materialism and the role of advertising exposure
- 10th International Conference on Research in Advertising (ICORIA)
- Book/source title
- The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD]
- European Advertising Academy
- Document type
- Conference contribution
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
This longitudinal survey study was designed to determine the causal direction of the relation between materialism and life satisfaction among children. We tested the hypothesis that life satisfaction negatively affects materialism. In addition, we tested the hypothesis that this effect would be moderated by exposure to television advertising. Structural equation modeling analyses showed that life satisfaction had a negative causal effect on materialism. The moderating effect of advertising exposure was not significant, but there was a clear pattern notable in which the relation between life satisfaction and materialism only held for children who were exposed to television advertising relatively often.
If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library, or send a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible.