- In search of information on websites: a question of age?
- Lecture Notes in Computer Science
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- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
To fight against info-exclusion in an aging society, it is important to make website information available to all generations. If we want to achieve this goal we need to know the impact of not only age but also gender, educational background and frequency of internet use. Therefore, this paper presents the results of an explorative Dutch eye-tracking case study, which focuses on information search behaviour (reading patterns and use of the search box), effectiveness, efficiency and user satisfaction. 29 younger and 29 older participants completed a search task on 3 websites. It was found that the greatest factor impacting on information search behaviour is not always age. In one case, heatmaps showed clearly that the navigation patterns of older participants with a frequency of internet use were quite similar to those of younger ones. Finally, I present some implications for organizations wanting to (re)design their own website.
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- Proceedings title: Universal access in human-computer interaction: 6th international conference, UAHCI 2011: held as part
of HCI International 2011, Orlando, FL, USA, July 9-14, 2011: proceedings. - Part II: Ussers diversity
Place of publication: Heidelberg
Editors: C. Stephanidis