Best practices to create and implementhighly effective web surveys
Exclusively combining design and sampling issues,
Handbook of Web Surveys presents a theoretical yet practical approach to creating and conducting web surveys. From the history
of web surveys to various modes of data collection to tips for detecting error, this book thoroughly introduces readers to
the this cutting-edge technique and offers tips for creating successful web surveys.
The authors provide a history
of web surveys and go on to explore the advantages and disadvantages of this mode of data collection. Common challenges involving
under-coverage, self-selection, and measurement errors are discussed as well as topics including:
and estimation procedures
•Comparing web surveys to face-to-face, telephone, and mail surveys
•Weighting techniques including post-stratification, generalized regression
estimation, and raking ratio estimation
•Use of propensity scores to correct bias
examples illustrate the discussed concepts, methods, and techniques, with related data freely available on the book's Website.
Handbook of Web Surveys is an essential reference for researchers in the fields of government, business, economics, and the
social sciences who utilize technology to gather, analyze, and draw results from data. It is also a suitable supplement for
survey methods courses at the upper-undergraduate and graduate levels.