- European Communication Monitor: Current developments, issues and tendencies of the professional practice of public relations in Europe
- Public Relations Review
- Volume | Issue number
- 35 | 1
- Pages (from-to)
- Document type
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
The European Communication Monitor (ECM) research explores the current developments
for communications disciplines, practices and instruments. It is an extensive research
project to monitor trends in communication management, analyse the changing framework
for the profession driven by European integration and evaluate specific topics of relevance
to public relations practice. Specifically, the 2008 ECM edition is focused on aspects such as: strategy and control, interactive channels, corporate social responsibility, intercultural challenges, influence on management decision making, cooperation with agencies, and future budgets.
- go to publisher's site
If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library, or send a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible.