- De schuivende achterban van de Nederlandse publieke omroep
- Tijdschrift voor Communicatiewetenschap
- Volume | Issue number
- 37 | 2
- Pages (from-to)
- Document type
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
In the past decades, Dutch society has changed a lot in a social-cultural sense. Three trends can be distinguished; a process of individualization, a changing emphasis on equality and solidarity, and de-ideologization. In this article we study whether membership of Dutch public broadcasting associations has changed in accordance with these trends, and whether they still represent the social-cultural diversity in Dutch society. The study is based on data from six national surveys between 1979 and 2005. A three dimensional joint correspondence analysis shows that membership of the Dutch public broadcasting associations has indeed changed in accordance with societal trends, though not at the same pace. The membership of the religious broadcasting associations has changed much more than the membership of the neutral, socialist, and intellectual broadcasting associations. Over the years, the members of the Dutch public broadcasting associations have social-culturally become more alike, though the differences are still considerable. Also, the membership of the public broadcasting associations is declining, becoming older, and higher educated. Thus, considering all of this, there is ample reason to reconsider the system of representation of social-cultural diversity in the Netherlands through social-culturally diverse public broadcasting associations.
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