- Follow me: strategies used by emergent leaders in virtual organizations
- International Journal of Leadership Studies
- Volume | Issue number
- 5 | 1
- Pages (from-to)
- Document type
- Faculty of Social and Behavioural Sciences (FMG)
- Psychology Research Institute (PsyRes)
In this multi-method study, we investigated the strategies used by members who emerged as leaders in organizations communicating primarily via e-mail communication. We hypothesized and found that members who emerged as leaders tended to rely on soft influence tactics, were consistent in their usage of a certain influence tactic, and participated in e-mail exchanges more than other members. Additionally, we found that e-mail style moderated the relationship between soft tactic usage and emergent leadership, such that members who used weak e-mail style when using soft tactics were more likely to emerge as leaders. The use of weak e-mail style, such as typos or unclear wording, may have increased the degree to which soft tactics were perceived to be sincere, and therefore increased their effectiveness.
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