UvA- Author
- Year
- 2009
- Title
- Knowing your customer better: the strengths of a self-regulatory value approach
- Journal
- Journal of Consumer Psychology
- Volume | Issue number
- 19 | 2
- Pages (from-to)
- 124-128
- Document type
- Article
- Faculty
- Faculty of Social and Behavioural Sciences (FMG)
- Institute
- Psychology Research Institute (PsyRes)
- Abstract
-
Regulatory engagement theory's strength over alternative accounts of consumer attitudes is highlighted. In line with the theory, it is argued that in order to predict behavior, one needs to understand the processes involved in goal pursuit, including the dynamic processes of value creation. The paper also attempts to integrate processes (e.g. multifinality, distance from the goal, inhibition upon goal fulfillment) known from other classic and modern self-regulation models. Furthermore, the role of difficulty as a basis for value creation is discussed. In sum, regulatory engagement theory seems to be a rich and thought provoking account to predict people's behavior.
As he walks in the door […] we hear a voice say:
STORE VOICE: Hello, Mr. Yakamoto! Welcome back to the Gap. How'd those assorted tank tops work out for you?
A lady enters the shop:
STORE VOICE: Hey Miss Belfor, did you come back for another pair of those chammy lace ups? - URL
- go to publisher's site
- Language
- English
- Note
- Corrigendum in: Journal of consumer psychology, vol. 20, iss. 1 (2010) p. 100.
- Permalink
- http://hdl.handle.net/11245/1.309612
Disclaimer/Complaints regulations
If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library, or send a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible.