I. Awad Cherit
- Cultural diversity in the news media: a democratic or a commercial need?
- Volume | Issue number
- 15 | 4
- Pages (from-to)
- Document type
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
This paper distinguishes between laissez-faire and interventionist models used to justify and implement cultural diversity initiatives in the news media. The laissez-faire model is characteristic of U.S journalism. However, due to the convergence of media systems and the widespread adoption of diversity management, the laissez-fair model may also become the prevalent model throughout other Western democracies, in Europe and elsewhere. The paper argues that the problem with the laissez-fair approach to cultural diversity in the media is that it relies on commercial instead of normative justifi cations. As a result, cultural diversity is mostly reduced to ornament. Equated with accuracy and treated as a business asset, diversity serves, rather than challenges, the existing media system. By failing to open suffi cient spaces for alternative social voices, business-driven media policies do not respond to the democratic needs of a multicultural society.
If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library, or send a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible.