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Author
R. Stokvis
Year
2008
Title
Ajax isn't Ajax anymore: on power, rhetoric and identity
Journal
Soccer and Society
Volume | Issue number
9 | 4
Pages (from-to)
497-508
Document type
Article
Faculty
Faculty of Social and Behavioural Sciences (FMG)
Institute
Amsterdam Institute for Social Science Research (AISSR)
Abstract
The rhetoric of identity refers to the arguments used when supporters perceive a discrepancy between what they consider the true nature (= identity) of their club and the policy measures of its board. Based on newspaper reports, this essay analyses three cases that sparked this rhetoric. These are: the influx of foreign players, the move to a new stadium and the introduction of a new general manager. It concludes that, in the first two cases, the rhetoric of identity simply served the self-gratification of the rhetoricians. In the last case, as the essay demonstrates, the rhetoric of identity affects a social unit if powerful actors unite behind the policies, which the rhetoric implies.
URL
go to publisher's site
Language
Undefined/Unknown
Permalink
http://hdl.handle.net/11245/1.297123

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