- Reciprocal influence? Investigating implicit frames in press releases and financial newspaper coverage during the German banking crisis
- Public Relations Review
- Volume | Issue number
- 43 | 2
- Pages (from-to)
- Document type
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
This study investigates the interrelation of implicit frames in press releases by the two largest German banks (Deutsche Bank, Commerzbank) and the German financial media from 2007 until 2013. Findings suggest that an increase in the salience of certain frames in press releases by German banks resulted in a decrease of that same frame in the financial media the subsequent months. Furthermore, time series analyses indicate that the banks adopted frames that were present in the media the previous month. The results imply a resistance of German financial media towards the frames used by Deutsche Bank and Commerzbank.
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