- Understanding Self-Effects in Social Media
- Human Communication Research
- Volume | Issue number
- 43 | 4
- Pages (from-to)
- Document type
- Faculty of Social and Behavioural Sciences (FMG)
- Amsterdam School of Communication Research (ASCoR)
The aim of this article is to improve understanding of self-effects in social media, and to compare self-effects with reception effects. Self-effects are the effects of messages the cognitions, emotions, attitudes, and behaviors of the message creators/senders themselves. A total of 4 theories have tried to explain self-effects in offline environments: self-persuasion, self-concept change, expressive writing, and political deliberation. The article reviews research into online self-effects that evolved from each of these theories, and argues why self-effects may be stronger online than offline. Based on this review, a model is introduced that helps explain how online self- and reception effects may coalesce and amplify each other. The article ends by presenting some suggestions for future research.
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