Values of German media users : 1986-2007

Mahrt, M.

Author: M. Mahrt
Title: Values of German media users : 1986-2007
Supervisors: K. Schonbach
Award date: 19 March 2010
Number of pages: 148
Publisher: Amsterdam
Document type: PhD thesis
Faculty: Faculty of Social and Behavioural Sciences (FMG)
Institute: Amsterdam School of Communication Research (ASCoR)
Note: Research conducted at: ASCoR
Permalink: http://hdl.handle.net/11245/1.328264

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Thesis
Front cover
Title pages
Acknowledgements
Summary
Samenvatting
Contents
Figures
Tables
1: Introduction
2: What are values?
3: Aim and scope of the study
4: Audience values and media use
5: Values and media use among the highly educated
6: Values and genre preferences
7: Channel loyalty and genre preferences
8: Conclusion
References
Appendix A: Codebook for values on television (IFEM)
Appendix B: Path analysis of values, genre preferences and channel use

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