| Abstract | Are you manipulated by branding campaigns? This book addresses this question by drawing on work in both philosophy and psychology. It does so from the perspective of the liberal state. As such, manipulation is understood as the violation of liberal autonomy. The central claims are that, on this definition, branding does manipulate consumers, that it does so structurally, and that this gives the liberal state the obligation to take measures against it. Some parts of this argument are certainly more robust than others. But as techniques of persuasion are rapidly becoming more sophisticated, this book should at the very least give you good reasons to be concerned about the influence of branding. |
