Amsterdam School for Cultural Analysis (ASCA)
Preferred placement turns the tables on web analysis to date. Instead of celebrating the web and all its prospects for creative artistry, democracy and e-commerce, the volume authors calmly go backstage. How are search engines, portals, default settings and collaborative filtering formatting the surfer and offering passage to the media? A colourful spectrum of thinkers queries the medium's preferencing and recommendation mechanisms with an eye towards articulating, and learning from, the new politics of knowledge on the web.