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| Authors||M.N. de Nooij, M.R. van den Berg, C.C. Koopmans|
|Title||Bread or games? Social cost-benefit analysis of the World Cup in the Netherlands|
|Title series||SEO Discussion paper|
|Faculty||Faculty of Economics and Business|
|Institute/dept.||FEB: Amsterdam School of Economics Research Institute (ASE-RI)|
|Abstract||Ex post analyses of major sporting events show that the benefits for the organizing countries are often greatly over-estimated in advance. A major portion of the proceeds (e.g., tickets, broadcasting rights, marketing) goes to the organizing sports federation, while most of the costs are borne by the organizing country.|
Nonetheless, there is fierce competition between candidate countries for the right to organize tournaments like the Olympic Games and the World Cup. We demonstrate this paradox through a social cost-benefit analysis of holding the 2018 World Cup in the Netherlands and Belgium. The results show that national pride and pleasure come at a price. The research also shows that a complete ex ante study is needed to reveal the balance between the organization of a sporting event and the costs that are associated with it.
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