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| Auteur||S. Bleker|
|Titel||Selective distribution in light of increasing online sales : an economic analysis.|
|Faculteit||Faculteit Economie en Bedrijfskunde|
|Samenvatting||In this thesis I will look at the new regulation of the European Commission on selective|
distribution regarding online sales and examine whether they reflect economic theory well.
There is an intense ongoing debate about the regulations, which can be divided into two
opposing camps: the pro-internet lobby, led by eBay, and the luxury goods companies, led by
LVMH. In short, LVMH argues that firms should be free to use selective distribution to restrict
online sales when they wish and eBay argues that online sales create consumer welfare and that
selective distribution should not be allowed when it is used to restrict them. After analyzing
arguments from both firms as well as arguments from economic researchers, I find that both
arguments have merit and that it depends on the situation whether selective distribution should
or should not be allowed. The Commission looks at each case separately before reaching a
decision and the regulations are therefore flexible enough to account for both situations and do
not need to be changed.
|Soort document|| scriptie bachelor|
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