Researching brand images: The nature and activation of brand representations in memory

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Query: faculty: "FMG" and publication year: "2002"

Author	E.M. Timmerman
Title	Researching brand images: The nature and activation of brand representations in memory
Promotor	M.P. Franzen
Co-promotor	S.J.H.M. van den Putte
Date	18-01-2002
Year	2002
ISBN	90-76802-07-6
Faculty	Faculty of Social and Behavioural Sciences
Institute/dept.	FMG: Amsterdam School of Communication Research (ASCoR)
Classification	-
Language	English
Document type	Dissertation
Download papers	Thesis Cover Titlepage Table of contents Executive summary Summary Introduction 1 The Inventory of Brand Representation Attributes (IBRA) 2 Memory & brands 3 Research on brand representations 4 First study on the establishment of brand representations 5 Second study on the establishment of brand representations 6 Results (I): Cue effect, context effect & brand representation structure differences 7 Results (II): Response evaluations & the prediction of brand attitude and purchase intention scores 8 Conclusion References List of tables, boxes and figures Appendix I Appendix II Nederlandse samenvatting Acknowledgements Deze publicatie werd mogelijk gemaakt door de begunstigers van SWOCC Cover
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