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faculty: "FMG" and publication year: "1999"
| Authors||C.K.W. de Dreu, N.K. de Vries, E. Gordijn, M. Schuurman|
|Title||Majority and minority influence under convergent or divergent thinking|
|Journal||Journal of Social Psychology|
|Faculty||Faculty of Social and Behavioural Sciences|
|Institute/dept.||FMG: Psychology Research Institute|
|Keywords||Decision making; Instruction; Message processing|
|Abstract||Examined attitude change towards a majority or minority position as a function of convergent and divergent message processing. Results of a 2 (majority/minority support for persuasive arguments) * 3 (convergent/divergent/no-processing instructions) experiment show that 121 undergraduate Ss identified more with a majority rather than minority, and identification was positively correlated with attitudes on the focal, but not the related issue. More importantly, results show that in the no-processing condition, counter-attitudinal majority arguments produced more positive attitudes on the focal rather than related issue; minority arguments had no effects on either issue. A similar pattern emerged under convergent processing: majority approval produced more positive attitudes on focal than related issues, while minority approval had no effect on either issue. Divergent processing instructions, finally, produced more positive attitudes on the related issue than on the focal issue, especially in the case of minority support. Unexpectedly, majority arguments under divergent processing had no effect on focal or related attitudes whatsoever. (PsycINFO Database Record (c) 2000 APA, all rights reserved)|
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