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Zoekopdracht: faculteit: "FMG" en publicatiejaar: "2012"

AuteursS. Kruikemeier, G. van Noort, R. Vliegenthart, C.H. de Vreese
TitelPolitical communication in a digital world: the effects of personalization and interactive communication on citizens’ political involvement
Boek/bron titelWAPOR Hong Kong 2012: paper presentation
UitgeverWorld Association for Public Opinion Research; Public Opinion Programme, The University of Hong Kong
PlaatsLincoln, NE
Jaar2012
FaculteitFaculteit der Maatschappij- en Gedragswetenschappen
Instituut/afd.FMG: Amsterdam School of Communication Research (ASCoR)
SamenvattingPolitical parties and politicians increasingly use the possibilities of the Internet to communicate interactively with citizens and vice versa. The Internet also offers opportunities for individual politicians to profile themselves. These important characteristics of online political communication (i.e., interactivity and political personalization) bring politics closer to citizens, increasing their political engagement in politics. Empirical evidence for such influence is, however, scarce. In two experiments, a scenario experiment and a laboratory experiment using real-world websites, we examine whether more personalized online communication (a focus on individual politicians) and the use of interactive features increases political involvement among citizens. The results from both studies demonstrate that both highly interactive and personalized online communication increase citizens’ political involvement. Moreover, we also found that political personalization positively
moderates the effect of interactivity on political involvement. Thereby, characteristics of new media may indeed contribute to democracy by fostering citizens’ political involvement.
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